It’s a simple request, and one heard thousands of times a day in businesses throughout the country. When wired phones ruled the professional landscape in the 1980s, 1990s, and early 2000s, complying was as simple as picking up the nearest handset and dialling. Neetu Thomas indicates digital evolution, however, has added a lot of modern variables to the mix: freelancers, remote workers, telecommuters, and more. There’s also the not-so-little matter of the ever-changing technology that made these positions possible. In such a shifting environment, how do successful businesses connect? Easily, with cloud-hosted PBX.
What is Cloud Hosted PBX?
PBX stands for “private branch exchange,” but in layman’s terms, it’s simply a phone system. In a cloud-based PBX, all the members of a network, typically employees, are each given their own login on a larger corporate phone system, similar to an old-fashioned physical phone extension. The difference in cloud-based systems is that they don’t require users to be physically present, or even the wiring infrastructure that once defined phone systems. Instead, the “brain” of the PBX is online and “in the cloud,” able to be accessed from any location with an internet connection.
Why is Cloud Hosted PBX Better?
If a non-digital and cloud-based system both accomplish the same thing – connecting users – why is cloud-based better? One of the most prominent reasons has to do with that technological evolution mentioned earlier. In short, computers, laptops, and smartphones grow and change in ever-shrinking cycles: what once was “state-of-the-art” for years may be knocked off the throne in mere months now. Trying to update and correct the entire phone system whenever a user upgrades their computer would be a logistical nightmare.
A cloud-based PBX, on the other hand, automatically works no matter what kind of device is accessing it – new, old, or cutting edge. Think of it as a website: typing a URL into a computer, laptop, or smartphone brings the user to the same place, albeit with some automatic visual adjustments to remain legible. A cloud PBX system does the same thing by standardizing a phone tool for all to use.
Easy Adjustments and Metrics
Outside of recording and listening to every single call that was routed to a company, customer service managers had little oversight into their employees’ successes and challenges on the job. A cloud-based PBX phone system provides these same managers with rich call insights and data, enabling them to localize training and corrective measures, reorganize departments for more efficiency, and to offer timely and genuine praise to top performers.
Intrinsic Technology Group’s CEO Neetu Thomas adds that if your company is considering a move from physical phone systems or cobbled-together solutions to a cloud PBX, there’s never been a better time to make the jump. As technology moves forward, installing an upgrade-friendly phone solution isn’t just a smart move today, it’s a headache-reducing measure in the months and years to come.