An editorial link is a link that results from a site having good content and marketing techniques. An editorial link is not paid for or directly requested, as is the case with acquired links. Editorial links are part of a strong link profile.
An authority website is a very high-quality website that is respected and trusted by its users, industry experts, other websites and search engines.
Backlinks to a website are an important factor in how search engines rank the website in their results. Backlinks are essentially viewed by search engines as a vote of confidence in the quality of your content. So, the more links that you have, leading back to your website, the more trustworthy your site appears.
Furthermore, a handful of editorial backlinks obtained from authoritative sites will have a much more positive impact on your ranking than a dozen acquired backlinks from not-so-trustworthy sites. At times, it’s not just that backlinks from low-quality sites won’t help your visibility in search results – they can actually harm your chances of ranking well.
The Panda and Penguin algorithm further has introduced elements that penalise site owners who use link schemes to manipulate the rankings that are, buying and selling of links, or excessive link exchanges etc. Considering this update makes editorial backlinks even more crucial for a website to succeed.
Some of the ways to get editorial links from authority websites are:
Guest blogging
Guest blogging or guest posting is the practice of contributing free content to another website or blog for a link back to your own website. These links can be either placed in the author’s bio section or be used to cite information within the body of the post.
To use this method for getting backlinks, you must look for sites in your area of expertise. Once you find the site you find appropriate, you must contact the author or owner and coordinate with him about writing for his website and ask for a backlink in return.
This is one of the easiest ways to get backlinks and a win-win situation for both the host and the author. The host gets information to publish and the author earns a backlink, which has various benefits, one of which is that the author gets access to a wider audience.
Public relations
Public relations sounds like a traditional method of marketing,
Once a publisher cites you as the source, he is bound to provide a link back to your website. This way the audience gets a link to your other posts and articles and related content on the website.
In the past, the only way to do this was to hire a publicist with connections with journalists and prominent publications. But today, the need for the third party can be eliminated by using sites that provide journalists with a list of sources and the other way around.
Broken links method
The broken links method is one which requires a little work to be done and MAY not even be helpful in the end.
Each link on a site originally links to another page online. But because websites often move their content around, some of those links will eventually break or point to pages that no longer exist.
The broken link method involves finding broken links on other websites, identifying the content they originally referred to, and then offering the site the chance to replace their broken link with a valid link to relevant content.
Promotion of content
This may not seem a conventional method of link building or getting backlinks but it is very important. It may sometimes happen that you may have good content, which is even SEO friendly but lacks marketing, and hence it is not getting enough audience. You should always reach out to bloggers for promotion they will help you to reach more audience. You can take help from Degions outreach agency for this work too. Promoting the content that you’ve written is as important as writing good content. The website should be promoted on various social media platforms and it must also have options of sharing the content so that the audience can share the content further and promote it.
As the promotion increases, the credibility of the website to tends to rise and hence the chance of getting editorial backlinks increases.
Interview or be interviewed
Interviewing an expert or being interviewed by someone is a great way of getting backlinks. When you interview an expert it is certain that this particular interview would be watched or read about by the audience that follows the particular expert. And publishing it on your site would obviously get you more backlinks.
Similarly, when you are interviewed by someone, they would also mention your site (meaning backlinks to your site) and may also provide links to some of your similar resources.
Earning editorial backlinks from authority websites can be challenging, but you can easily find link-building opportunities by using the right methods and resources.
Finally, as important is link building, so is maintaining them, so always keep a track on the backlinks to your website.
