When it comes to readers, there are different kinds of them. Your target audience is always going to seek information. And your goal should be to present them with the required information in the desired format. This applies both in the academic field and online promotion. So whether you are a student seeking perfection from EssayLab.com and want to impress your instructors with your knowledge of the subject or your creativity or whether you are a business owner with a website, it is important to create a well-written copy.
As a website owner, you should realize that a well-written copy can do wonders not just in impressing your visitors and providing them information, but also in improving your site’s search rankings.
So how can you write a high-quality copy?
- Many people who want to seek information are going to scan a copy. So it is best to create a copy that is right to the point. It should also be easy to understand.
- A quality copy is not like an ad. People visit a website when they are making a purchase decision. Help them make a sound decision based on information and comparisons.
- Create content that is engageable. This makes your copy more likely to be shared.
- Make sure your content is search engine optimized.
When creating content for your web pages, it is important to write for both the human readers (your target audience) and search engines. Writing for search engines requires that the copy is optimized using keywords which your target audience is most likely to use when searching for your products or services. In other words, writing for search engines is also writing for your target audience because you will be using words they are going to search for.
Importance of SEO
When you create a high-quality copy, it can increase your conversions if you can get visitors to land on your website. In order to rank high, you will still have to optimize your webpages and the copy for search engines. There is no assurance that a webpage is going to rank on page one. It depends on many factors including keyword optimization.
What is certain is that creating poor quality content and not optimizing for search engines can lower the traffic you receive and your conversion rates too. You should research and identify keywords which are most relevant to your products/services and optimize your website copy for these keywords. Since each webpage caters to a different purpose, each page should be optimized for a different set of keywords which are most relevant to the topic.
Writing for People Combined with SEO
A well-written copy itself has an influence on SEO, even when you scale out the effectiveness of keywords in bringing traffic to your web pages. For example, how much time visitors spend on a webpage is an important factor in Google’s ranking algorithm. Quality content that provides valuable information is going to keep your visitors on your pages longer than poorly written copy. So Google is going to rank your pages higher.
There is no point in stuffing your webpage copy with keywords if the content doesn’t impress your visitors. It has become increasingly important to use highly relevant keywords in a careful manner to avoid overstuffing. Writing high-quality content that is also SEO optimized requires lots of practice and skills.
Thus, high-quality content is important to the success of your website. No matter which niche your business operates in, you should create well-written copy for your web pages. It should be written for both human readers and for search engines to create the perfect combination of high-volume traffic and larger percentage of conversions.