Oppo has announced its first e-commerce sub-brand in India called Realme. The Realme smartphones will be Made for and in India, will share OPPO’s production line in the country. The Realme smartphones will be Manufactured by OPPO factories, the brand assures extremely high quality at affordable prices.
According to the company, Realme will offer beautifully designed and power packed choices in the range of INR 10,000-20,000 on India’s largest marketplace, Amazon India. The brand plans more premium product launches in the near future.
Speaking on the launch of the brand, Madhav Seth, Chief Executive Officer, Realme India, said,
Today, young consumers prefer a better phone design that represents their different but real personalities. They are looking for an affordable price option without compromising on the built-quality and the device performance. On the functional side, their ask is a smarter camera and selfie experience. Realme phones will satisfy the needs of the young and online consumers through its exquisite design, leading specs, cutting-edge technology and industry-leading quality. We believe we will be the real disruptor in online smartphone market!
Talking about its partnership with Realme, Noor Patel, Director – Category Management, Amazon India said
Smartphones continue to be one of our largest categories, making us the destination of choice for customers as well as brands. We are excited to partner with OPPO for the launch of their new sub-brand that appeals to savvy, young shoppers. Their new smartphone, the Realme 1, will be available from May 15 exclusively on Amazon.in. With a focus on providing the best selection at the best prices and the convenience of fast & reliable delivery, we have and will continue to work customer backwards.
Realme customers will have access to over 500 OPPO service centres across India with guaranteed 90% of repair cases resolved within an hour. Realme’s first smartphone Realme 1 is Launching in India on May 15, 2018, in Partnership with Amazon India, more information about the device will be announced soon.
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